The recent discussion over at Tenkar’s Tavern and blog posts like Sword Peddler’s about the effectiveness of Free RPG Day
started me thinking once again about how we as gamers, designers, and
publishers can draw newcomers into the adventure gaming hobby. It’s
a tricky gambit considering roleplaying games are still a very niche
hobby, despite popular culture’s general acceptance of Dungeons
& Dragons as a permissible geeky pursuit. Most people still
associate roleplaying game exclusively with D&D without
realizing how many amazing games exist from both established
publishers and innovative individuals, in game stores and online, for
sale and for free. How can we do a better job of sharing our hobby
with curious newcomers?
Free RPG Day is an organized event meant to promote roleplaying
games. Since it’s run by a game distributor it has the
understandable bias of supporting sales at brick-and-mortar Friendly
Local Game Stores (FLGS) that give them business anyway. Just as a
distributor can’t force a store to conduct business a certain way,
it can only offer unenforceable guidelines on what to do with the
“free” loot provided for this event. Free RPG Day is, as its
organizers freely admit, no longer about introducing newcomers to the
hobby but more about rewarding the hobby’s ardent supporters with
free gaming materials. This effort remains highly dependent on the
FLGS whose facilities and enthusiasm in hosting these events vary
immensely (as well as publishers providing appropriate material).
I’ve heard of stores charging for the free items, hoarding them for
later sale or giveaways, and not participating at all (like the two
closest to me). I’ve also heard great reports of stores with busy
play areas, gatherings of avid fans, and attempts at introducing
newcomers to the hobby with demo games.
The organizers of Free RPG Day admitted it’s not an event
focused on getting new players into the hobby (at least not after the
first year they tried it) but it has become a day to encourage
existing gamers to visit their FLGS for a free exclusive
product...and hopefully a few extra purchases. Sure, there have been
some basic quick-start rule and adventures among the freebies, but
that’s only half the equation; to reach out to non-gamers an
experienced gamer needs to run an engaging demo of the game, with the
giveaway a “prize” to reinforce the play experience and encourage
further exploration within the hobby. Free RPG Day gives everyone an
opportunity to make the event a success – publishers, FLGS owners,
and gamemasters – but organizers can’t guarantee a consistently
successful impact down the line unless everyone puts forth an effort.
Growing the hobby isn’t an undertaking for just one day...it’s a
constant mission to which gamers and the hobby infrastructure must
commit.
Ultimately success of the roleplaying game hobby – and its
growth by introducing new customers into the mix – relies on the
broad gaming community: game publishers and distributors, FLGS owners
and staffers, and individual gamers. Everyone has some
responsibility. Everyone has incentive to help. Publishers,
distributors, FLGS and online e-storefronts naturally want to grow
the customer base to increase sales. Gamers – whether they realize
it – benefit from more gamers in the pool; the more people in the
hobby the more potential players for games and the greater variety of
game experiences they offer. The economic health of all these
elements helps ensure the survival of these various components
constituting the roleplaying game hobby.
The discussion about drawing new players into the roleplaying game
hobby reminded me of a Hobby Games Recce piece I wrote five years
ago, “Become A Gaming Ambassador.” It’s not terribly long or
deep, but it outlines a few ideas behind becoming the public face of
gaming. Free RPG Day draws people to stores that stock games, places
often unfamiliar to newcomers. To increase the hobby’s reach gamers
must take their activities into the public eye where they can invite
curious onlookers to participate and perhaps even join a gaming
group. I’ve seen events like “Read An RPG Book in Public Day”
and such; they’re helpful in this overall effort, but we need more.
Gamers must feel comfortable pursuing and sharing their hobby in the
public eye. It’s not for everyone. Some of us who have more
introverted tendencies (myself included) might have to find other
ways to support this effort. Looking to the greater community of
gamers for support might help. Already some have taken matters into
their own hands to draft newcomer-friendly roleplaying game
materials, either for use with an experienced gamemaster or as
informative literature on its own. Websites like Learn Tabletop RPGs
can offer reference points for those seeking to explore the hobby on
their own. Awareness of and access to these resources among the
gaming community can provide guidance and tools to those of us not
normally accustomed to promoting our hobby among newcomers.
Exposure to newcomers must reach beyond the FLGS. Few non-gamers
venture into stores with roleplaying games. Maybe the closest they
get is a large bookstore or big-box retailer that stocks more
mainstream board games and Magic: The Gathering cards...not
likely places where they’ll meet fellow players or see a game
demonstration. Of course gamers should support their FLGS, but they
should consider expanding their gaming activities to other, more
public venues where interested newcomers might watch, ask questions,
and feel welcome to participate: public libraries (with the
librarian’s permission, of course), fan events like comic book
conventions, supportive restaurants and bars, community events and
fairs, even the town park. In any arena people must step forward and
make an effective effort to make a positive difference in their
world. The gaming hobby is no different. It’s not for everyone, it
takes a great deal of time and energy, but it can help improve our
entertaining hobby overall and our own game experience.
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